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eCommerce Product Manager

Before starting Spratt Consulting, Prudence Spratt was eCommerce Product Manager for Vodacom’s Online Programme.

In this position, she was responsible for the following:

  • Compiling a high level strategy for the current and future growth of online products and services.
  • Conducting high-level analyses of products through the various stages in the product life cycle.
  • Conducting high-level market research to meet identified customers’ needs within these online products.
  • Compiling e-commerce, e-care and m-commerce proposition plans.
  • Developing and launching new products that align to the digital strategic roadmap.
  • Analyzing the target market and digital marketing effort towards identified segments.
  • Actively searching for new distribution channels for Vodacom’s digital and physical goods and services.
  • Introducing new products and services to the customer base.
  • Consolidating products and services to generate efficiencies and avoid duplications.
  • Preparing product management reports that analyze the products’ performance within the scope of responsibility.
  • Managing a team of product specialists and contract outputs to ensure that objectives are met.

Prudence left Vodacom in 2013 to establish Spratt Consulting, which had been a goal of hers for quite some time.

Learn more about Spratt Consulting’s founding partner here: