Pick n Pay Media provides retail marketing in conjunction with one of South Africa’s largest and most-loved retailers, Pick n Pay. Through a range of media channels – in-store, online and beyond – Pick n Pay Media offers brands the opportunity to interact with millions of shoppers across a multitude of touch-points.
A one-stop solution, the company manages supplier-brand-customer communication through all Pick n Pay’s own media. Via one point of contact, they provide campaign synergy across media, assistance with retail-focused content, increased ROI in store as well as cost-effective, holistic activations.
Spratt Consulting were tasked with building Pick n Pay Media a website that displays the sheer multitude of information on offer in a clean, easy-to-navigate manner. Using this brief, coupled with Pick n Pay’s well-known CI, our team built an out-of-the-box website that meets these requirements. Focusing a lot on the website’s tricky mega-nav structure, we were able to organise all of the information cleanly, adhering to the ‘easy to use‘ requirement and aligning closely with the brand’s CI.
As is best practice in today’s world, this website is responsive down to mobile, ensuring that Pick n Pay Media reaches as many potential clients as possible in the most user-friendly way.
Such builds, while challenging, are a pleasure for the Spratt Consulting team. We relish a good challenge and look forward to tackling similar projects in future.